Given the above, most self-interested companies would try to do some combination of any of the following three strategies in order to keep the existing customer base:
A) Improve service to your customer base.
B) Cut the rates that you charge to your customer base.
C) Improve communication with your customer base.
As is readily apparent to the normal reader, though, Zombie UHW is most decidedly NOT a normal, self-interested company - so much so that they have determined that they are going to raise their representation rates, and they are planning to do so WITHOUT a vote of their customers (the rank-and-file membership), even though in past practice such raises were required to be voted upon and approved by the workers.
(click to embiggen)
Read the whole flyer, and prepare to be appalled. Paying KaiPerm a per-hour portion of your salary just to be part of LMP. Not fighting at bargaining time. Wanting to extend the trusteeship. Unbelievable.
And for all that, Brave Sir Regan wants a dues INCREASE.
The only rational explanation for the above is that SEIU and Zombie UHW know that they are going to lose Kaiser statewide to NUHW, and SEIU is just looking to get as much loot out of the KaiPerm workers as possible while they still can.
It is also entirely possible that Brave Sir Regan actually believes that his leadership of Zombie UHW thus far actually merits an increase in dues payments - but that's not rational.